Children s Influence On Children - 928 Words

The time period from infancy to adolescence is vital for instilling values and beliefs within a child. In this time period children learn a vast amount of information, and what they learn shapes who they become as an adult. Also, children’s cultural routines are constructed which is when children use language to manipulate adult models to address their specific concerns, and take information from adults to create routines. Consequently through these cultural routines children use the patterns of behavior that they see from the people around them, especially their family, to decide how to interact with others. As a result, not only does every interaction affect the development of the self, but major life events that occur within a childhood can greatly influence what a child thinks and believes to be true. Moreover, how I was raised impacted how I developed into an adult. As a child I grew up with a single mother who worked all day. Not only was she the sole provider for the family, but she had mental illnesses that made it difficult at home. My mother was diagnosed with Borderline Personality Disorder and Depression. On my first day of seventh grade, I came home to find that my mom had been hospitalized because she tried to commit suicide. Throughout that year she was hospitalized three more times for reoccurring suicide attempts. Each time I was not allowed to visit her, and it was incredibly difficult to understand what was happening. Also, my mother’s BorderlineShow MoreRelatedChildren s Influence On Children920 Words   |  4 PagesAdvertisers have been marketing food to children on television since the first television broadcasts started. The effect of their marketing non-nutrient dense food to children has not had a positive result. The Federal Trade Commission’s report, Advertising to kids and the FCT: A regulatory retrospective that advises the present, reports that 50% of overweight kids become overweight adults. The report also states that 80% of obese adolescents will become overweight adults. â€Å"According to the CentersRead MoreChildren s Influence On Children967 Words   |  4 Pagesenough income to support their families, children often stayed home from school. Noted, â€Å"In 1939, a United Church worker in central Manitoba discovered that many farm families were without underwear or shoes for their children, who as a result couldn’t attend school† (Berton, 1990, p. 11). The luxuries that children once experienced, were stripped away from them right before their eyes. As a result of the lack of income earned by rural families, children endured a great deal of suffering. In theRead MoreChildren s Influence On Children Essay1687 Words   |  7 Pages Children love to play! It is a common thought that play and children natural go together. Children create noise when they play, from the time they are two, or sometimes before, there is a certain atmosphere when children are near. Have you ever heard the statement, â€Å"everything I need to know, I learned in kindergarten†? It was originally from an American minister, who wrote a book sharing his thought. My question is, don’t you think children learned a vast amount of â€Å"things† before they reach kindergartenRead MoreChildren s Influence On Children1145 Words   |  5 Pagescell phones, computers, and Internet. Think of the children you see who pace back and forth fidgeting their hands not saying a word as their mother picks out their weekly groceries at the store. This child may be diagnosed somewhere on the autistic continuum. There are many aspects of an autistic child’s life that deviates from the â€Å"norm† most of us consider. Research ers have been researching for years what exactly it is that causes autism in children. In addition, they have also researched ways toRead MoreChildren s Influence On Children2115 Words   |  9 PagesBefore children were sent to Canada they received some education as well as some training. Only the children who were in good physical health as well as demonstrated a good personal character were chosen to go to Canada. Children gave consent to be sent they had the option to say ‘no’ to the trip, however with promises of a better life and the ability to help develop the new country, the trip seemed like an adventure to many. Children did not understand what they were agreeing to. They were usuallyRead MoreDisney s Influence On Children867 Words   |  4 PagesIn 2013 Frozen made $1,274,234,980 at the worldwide box office. However, a billion dollars is only a small example of Disney’s influence. Disney has eleven princesses that influence children, especially y oung girls, internationally. In figures 1a and 1b, the chart shows that about 93% of participants watch Disney princess movies. Even with a large influence on the world, many critics have questioned if Disney’s movies have enough diversity. As a college student in a school committed to diversityRead MoreChildren s Influence On The Classroom1616 Words   |  7 Pagesbenefit them in a good way. Some don’t realize that having an education is a benefit all together which is honestly very alarming. Even if there actually are kids who understand the concept of school and actually do learn, they’re brought down by other children or begin feeling the pressure of having expectations from important people in their lives. All the weight of everyone expecting so much can get to people, kid or not, and it could be very suffocating depending on how much they’re being pushed. NotRead MoreThe Media s Influence On Children876 Words   |  4 Pagesmedia are highly suscep tible to forming false beliefs about what behavior trends are acceptable. Those who are most susceptible are children who are still forming schemas and experiencing schema accommodation; unfortunately, children between the ages of 2 and 11 watch television for an average of 28 hours a week (Calvert Huston, 1987; Huston Wright, 1996). Children are constantly reinforced and taught to follow gender roles, stereotypically classifying boys as macho and strong and girls as gentileRead MoreMedia s Influence On Children889 Words   |  4 Pageshow they think they should look or feel. The media is affecting younger children through advertisements, even their toys. Children are affected through the media by showing them what they should be playing with and how they should be acting. For example advertisements show girl children playing with Barbie’s, dolls, kitchen sets, laundry play sets, pink Legos, dancing, coloring, etc. While, advertisements show boy children playing with trucks, working with their tool sets, playing in the mud, helpingRead MoreBowlby s Influence On Children2795 Words   |  12 Pagesand their mother to increase the baby’s chances of survival, the chance of the mother passing on her genes to further generations is also increased due to this attachment because then the child will be able to grow up and have children of their own. Bowlby said that children are born with pre-programmes behaviours to gain our attention; this includes actions such as smiling and crying. Adults have the instinct to respond to these behaviours and so there is a mutual relationship, and the baby is able

Prisons and Jails Essay - 611 Words

Prisons and Jails Unit #9 Final Project Introduction to Criminal Justice John McCauley 10-24-2011 Our correctional system is used to house criminals and keep them away from society. Our country is made up of close to 3 million prisoners and not enough prisons. With close to four thousand housing facilities there is little room to house the remaining. The United States alone spends nearly 1.6-billion dollars per year in prison accommodations and about fifteen thousand per prisoner. Different prisons do different things to house their inmates. Some punish inmates different, and some prisons comfort and help inmates. Prison is a way a life no one would want to live. The US correctional system can serve two specific functions†¦show more content†¦Depending on the prison some give animals to connect and keep busy and comfort to the inmates such as cats, birds, or reptiles they can call their own. Prisons give inmates schooling, churches, and other in house career opportunities such as mechanics, barbers, and cooking these programs can only be given to the best inmates and t rustworthy to handle equipment to perform their job in prison. These in house careers can be used and certified outside of prison when the inmate comes out to society. Prisons today try to rehabilitate more than punish their offenders and I personally think rehabilitation is better than punishment. My decision is because I think that rehabilitation has better outcomes of an inmate and better prepare them for society. Punishment only causes an inmate to be either irate or angry and have the worst come out of them. These programs help the inmate get along with other inmates and also the correctional officers and have a better reputation than a misbehaved prisoner. Prisons now a day try their best to rehabilitate more than punish. As you can see prisons have pros and cons to what they are used for. Prison is a bad place and its no where you would want to be in. Prison may be dangerous and a place where people can learn how to be a better person and learn more about the good in them. Source Internet- www.bop.gov Books-Show MoreRelatedJails And Prisons1418 Words   |  6 Pagesï » ¿ Jails And Prisons Adam Putnam CJA/204 February 18, 2014 Leroy Hendrix Jails And Prisons In the following paragraphs comparisons between the Rappahannock Regional Jail in Stafford County, Virginia and Federal Corrections Institution Petersburg Medium in Hopewell City, Virginia. The types of prisons will be identified. The major differences between the Rappahannock Regional Jail and FCI Petersburg Medium will be examined. Jail and prison culture and subculture as well as the violent behaviorRead MoreJails and Prisons1109 Words   |  5 Pagesï » ¿ Jail and Prison One of the key cornerstones of the criminal justice system is the correctional system, specifically the correctional facilities. Prisons and jails are examples of correctional facilities that help keep the criminal justice system running smoothly and efficiently. Without these facilities, there would be no place for criminals to serve their sentences, and no one would really be safe. Although prison and jail seem to be interchangeable words, they actually mean two differentRead MoreJails and Prison Comparison1067 Words   |  5 PagesJails and Prisons Comparison University of Phoenix CJA/234 Ms. Pamela Collinshill June 25, 2013 Introduction: For more than two hundred years the United States has used incarceration to punish any and all criminals. Jails and prisons are the institutions that judges send criminals to so they can serve time depending on the seriousness of the crime that the individual has committed. Being incarcerated is the humane form of punishment that isRead MoreJails vs. Prisons1464 Words   |  6 PagesCorrections Jails vs. Prisons ------------------------------------------------- Andrea K. Wester ------------------------------------------------- April 30, 2012 To start, this paper has been more than challenging for me. Never before has my eyes been more opened to such differences. And to warn you I may have more information than needed, but no surprise there. Here bellow is what I have come up with on the differences between jail systems and prisons systems. There is not a major differenceRead MoreOvercrowded Jails and Prisons1821 Words   |  7 Pages Why are prison and jail so overcrowded? Could it be we need to establish a better program for rehabilitating the inmates? For many years now rehabilitation has been an issue within the Criminal Justice System. The debate of should these criminals be punished or should they be rehabilitated. What is the reason for our jails and prisons for becoming so full? Is it because we simply like to house criminals to keep them off the streets or do we truly not know how to rehabilitate them back in to societyRead MoreCja 234 Jail and Prison1184 Words   |  5 PagesJail and Prison CJA 234 Jails and prisons from the outside perspective seem to have the same meaning. Although jails and prisons are a part of the criminal justice system correctional system, the fact is jails and prisons are different. The jail system is a short-term facility where inmates are confined until their trial date. State and Federal prisons are long-term facilities where inmates are confined after being convicted.Read MoreA Brief Comparison of Jails and Prisons785 Words   |  3 PagesComparison of Jails Prisons A Brief Comparison of Jails Prisons It is common knowledge that one of the primary penalties of violating the law is incarceration. Civilians, those who are not in the business of law enforcement, and even some professionals in the criminal justice field, throw around the terms jail and prison quite often, using them interchangeably. Jails and prisons are not the same. This paper will elucidate some of the primary differences between jails and prisons as well as drawRead MoreJails and Prisons Comparison Essay1064 Words   |  5 PagesPrisons and jails hold some similar characteristics but are completely different models in which they serve in the criminal justice system. Some of the types of crimes that America faces today are: violent crimes, property, white collar or organized crime, and public order crimes (Worrall, 2008). The criminal justice system sets the regulations and policies of how an offender will be held accountable for their inappropriate actions. The criminal justice system is a process that takes ti me and moneyRead MoreSentencing Of A Jail Or Prison Sentence1598 Words   |  7 PagesDeterminate Sentence is a jail or prison sentence that you cannot change its definite. But offenders are allowed to be released after they have served their time. Determinate sentences were almost exclusively used throughout the eighteenth century and it was believed that judges were the best people to determine the amount of time needed to punish the offender and to deter them from further crimes. Judges were granted the power to determine sentencing also took much discretion away from the judgesRead MoreJail and Prison Comparison Paper1460 Words   |  6 PagesJail and Prisons Comparison Paper Jail is usually the first place a person is taken after being arrested by police officers. The authority of states to build, operate, and fill jails can be found in the Tenth Amendment, which has been construed to grant to states the power to pass their own laws to preserve the safety, health, and welfare of their communities. Jail is to protect the public and citizens of county by providing a wide range of constructive, professional correctional services for

For Colored Girls Free Essays

For Colored Girls who have considered Suicide when the Rainbow is Enuf. Topic: For Colored Girls who have considered Suicide when the Rainbow is Enuf, is a book about women’s perspective on life and how they way view men, which have hurt them, mistreated them, and how they react and live on it I. All women feel at some point in their life its hard dealing with men, life and descrimation, but black women feel they have it hard than most. We will write a custom essay sample on For Colored Girls or any similar topic only for you Order Now II. Body A.Black women’s outlook on men and how they feel mistreated 1. Family a. Father b. Boyfriends c. Husbands 2. Black women always have always had problems with men, not just black men but all men, as they feel in the book. d. Not just black men but any man, hurt them as one has a father of a different ethnic. e. They also have to deal with the lies and abandonment. III. 3. The women in my book deal with growing up black in the 1960’s and 70’s. 4. The women in my book also deal with men treating them badly. 5.They also how they are to deal with the hard things in their life, wither its dancing or praying to God. 6. They also deal with rape. Conclusion. For Colored Girls who have considered Suicide when the Rainbow is Enuf, is a book about women’s perspective on life and how they way view men, which have hurt them, mistreated them, and how they react and live on it. And when they find God back into their lives they understand they didn’t have to go through all of that alone, but that they had God and they had each other. How to cite For Colored Girls, Papers

Importance of B2B Services in Current Competitive Market

Question: Explain the importance of B2B services in Current Competitive Market. Answer: 1. Introduction (Research topic): In recent years, business-to-business marketing (B2B) process is increasingly popular in the global market. Through the involvement of the B2B marketing, organizations obtain the opportunity to enhance the business in the global platform. In the B2B process, some of the business practices including outsourcing, procurement, consultancy and information processing have been experiencing the profitable outcome in the international platform (Moore, Hopkins and Raymond 2013). Many business analysts have discussed that the B2B commerce has experienced immense growth in the business. In the B2B Commerce, an organization can reduce the cost through the long-term customer loyalty. Business to business marketing indicates the practice of inReferences:ts, contributing the sale of their services to other companies or business (Victor Chen et al. 2013). In this context, the researcher provides a brief literature review on the research topic of B2B marketing. Moreover, the investigator builds questions based on objectives of the research. With the involvement of different tools and techniques, the researcher evaluates the data from different sources. Different apparatus and techniques employed in the methodology will facilitate the researcher to identify the key issues of the research topic. 2. Literature review: B2B services: Leek and Christodoulides (2012) have discussed that the business-to-business marketing suggests the practice of organizations such as governments, institutions, and other commercial business selling products to other organizations or business. On the other hand, Simula and Vuori (2012) have stated that the business marketing is a vital part for improving the business opportunity in the international market. By analyzing the market characteristics, it can be identified that B2B marketing is geographically concentrated. On the contrary, Eshuis et al. (2015) have highlighted the fact that the consumer market is geographically disturbed. Consequently, B2B marketing occurs in the large marketplace. Moore, Hopkins and Raymond (2013) have identified that B2B marketing has some unique service characteristics including service, timely availability. The involvement of various functional areas from business ends facilitates the organization to experience the profitable outcome of the business. Victor Chen et al. (2013) have discussed that the B2B marketing process involves a particular channel to conduct the entire process in an efficient manner. The particular channel starts from the manufacturer, which can be categorized into sections including company sales force and representative agency. Moreover, the company sales force has two different categories including customers and distribution dealer. On the other hand, the representative agency involves the customer to conduct the process in an effective manner. By analyzing the characteristics of B2B demand, it can be assessed that the derived demand plays an important role in executing the business 2 business process management (Simula and Vuori 2012). In the recent years, it has been seen that the service industry indicates the prime stimulant for enhancing the productivity in the B2B business arena. It has been published in a business report that the B2B service industry has exceed revenue of 1 trillion US dollar. The mo dern business analysts have discussed the importance of the B2B industry as it successfully establishes its marketing domain in recent years. However, Leek and Christodoulides (2012) have evaluated some issues of B2B services. The fundamental challenges for conducting B2B business are experimental, interactive and process dependent nature from the consumer benefits perspectives. Victor Chen et al. (2013) have stated that B2B market and environment must be evaluated with the buyers perspectives. It can be categorized into two sections including B2B customers and B2B products. In the B2B purchasing phase, organizations must follow certain steps including goals of purchasing and purchasing orientation. On the other hand, the purchasing orientation includes steps such as buying orientation, procurement orientation, and supply chain management orientation. The purchasing practice of the industrial customers can happen in different business segments including commercial business, Government, Institutes, and Co-operative. Simula and Vuori (2012) have identified the B2B marketing framework, which includes four major stages including marketing tactics, buyer-centric tools content, business strategy, and the marketing knowledge. The below diagram facilitate to understand the marketing framework of B2B. Figure 1: B2B marketing framework (Source: Leek and Christodoulides 2012) 3. Research Questions: The researcher develops the research questions for executing the research topic of B2B marketing in a systematic manner. The researcher develops the following questions on the research topic. What are the challenges of organizations to conduct B2B business in the global platform? How does the valuation create difficulties for organizations to execute the B2B process in an effective manner? How does the B2B process facilitate organizations to experience the profitable outcome in the business on the global platform? How can organizations enhance the B2B process by rearranging different business factors including buying, pricing, and contracting behavior? 4. Research methodologies and research techniques: In the research methodology, the researcher involves several tools and techniques for analyzing the study in an appropriate style. The research technologies facilitate the investigator to identify the data accumulation method on the research topic. The researchers nature facilitates in executing the research process in an effective manner. The research design consists of three components including explanatory, exploratory and descriptive (Davies and Hughes 2014). The exploratory research design facilitates the investigator to analyze the nature of the research. The researcher employs the exploratory research design for exploring the existing researchs facts. On the other hand, the explanatory research design facilitates the researcher to explain the issues of the research topic in an appropriate way (Miller et al. 2012). Descriptive research design indicates the most authentic research design as it facilitates the researcher to evaluate the factors of the research topic in a detailed manner (Neuman and Robson 2012). In this context, the researcher utilizes the descriptive research design for investigating challenges of B2B process. With the involvement of descriptive design, the investigator will be able to focus on the detailed evaluation of the research topic. In the methodology, the research approach can be categorized into two sections including inductive and deductive approach. In this context, the researcher selects the deductive approach for investigating the importance of B2B marketing (Panneerselvam 2014). The researcher selects deductive approach for accepting or rejecting the hypothesis. In the deductive approach, the researcher needs to follow a certain path including theory, hypothesis, observation or test and confirmation or rejection (Pickard 2012). The deductive approach allows the researcher to investigate the research topic with theoretical perspective. Consequently, it enhances the knowledge on the research topic. The researcher chooses the positivism philosophy for the particular study. Positivism philosophy allows the researcher to implement the scientific method for accumulating data on the particular topic. Consequently, it enhances the knowledge of the researcher, which facilitates in improving the research quality in an effective way. The researcher involves the positivism philosophy for implementing the statistical analysis on the research topic. 5. Gantt chart: Calculation Referred to MS Excel Figure 2: Gantt chart (Source: Created by author) 6. Research process: The researcher involves a systematic process to execute the entire research in an effective manner. In the 1st stage, the researcher selects the particular area to be analyzed. In the next stage, the researcher develops the aims, objectives and questions of the research. In the third stage, the investigator includes the literature review. The researcher employs several theories on the particular research topic in the literature review section for enhancing the knowledge of the research. In the next stage, the researcher accumulates data on the research topic. In the data gathering process, the investigator involves the valid and reliable data on the study topic. In the next step, the investigator gathers the primary data on the particular research topic from various respondents. At the final stage, the researcher completes the entire research process in an appropriate way. The research conclusion depends on the achievement of the research aims and objectives. Figure 3: Research process (Source: Punch 2013) 7. Data Collection and Data Analysis: In the research methodology, the data collection process can be divided into two sections including primary and secondary data. In the primary data collection method, the researcher gathers huge, reliable information on the research topic (Robson and McCartan 2016). The primary data collection involves respondents from different fields for accumulating information on the research topic. In the primary data collection process, the researcher successfully evaluates the rationales of the topic (Taylor, Bogdan and DeVault 2015). The major part of the research topic is surrounded by the primary data collection. In this research, the researcher involves the primary data collection for investigating the research topic. On the other hand, the researcher avoids the secondary method, as it unable to provide valid and reliable information on the study topic. The sampling method consists of two parts including the probability sampling and non-probability sampling method (Venkatesh, Brown and Bala 2013). Probability sampling method indicates the random sampling technique, whereas the non-probability sampling technique does not include the randomization. In this context, the researcher involves the non-probability sampling technique, as it is important to target the particular key personnel from the B2B service industry. In the sampling size, the researcher includes 200 key personnel associated with the B2B industry to collect the quantitative data. Data analysis technique includes two sections such as a qualitative and quantitative method. In the qualitative method, the researcher involves key personnel from the higher management of the organization for highlighting the factors of the research topic in a detailed manner (Robson and McCartan 2016). On the other hand, the quantitative analysis allows the researcher to select a large sample size involving key professionals for accumulating updated information on the research topic. In this study, the researcher involves the quantitative analysis for analyzing the research topic, as it provides a huge amount of reliable data on the B2B system (Pickard 2012). Moreover, the investigator could be able to accumulate the information on the B2B system based on the current market statistics. Consequently, it would facilitate the researcher to enhance the quality of the research. Moreover, the researcher could engage the statistical analysis including mean, median, mode and standard deviat ion in the quantitative data investigation technique (Taylor, Bogdan and DeVault 2015). The researcher will prepare the survey questionnaires for respondents. In this context, the researcher involves the closed-end questions for respondents for achieving the research objectives successfully. The researcher would include email, phone, or face-to-face interview for accumulating the research data from respondents. Hence, it can be assessed that the quantitative research method will facilitate the researcher to evaluate the rationale of the research topic in an efficient manner. Figure 4: Data analysis technique (Source: Venkatesh, Brown and Bala 2013) 8. Research outcomes: The research outcomes indicate a wide range of data and information on the particular research study. With the involvement of the analytical framework, the investigator identifies the rationale of the research study. By investigating the particular research topic, the investigator evaluates the issues and impacts of the B2B process in the global market. Hence, it can be assessed that the research outcome will facilitate in conducting the future research projects in an efficient manner. Moreover, the research outcome will be consistent with future employment. References: Davies, M.B. and Hughes, N., 2014.Doing a successful research project: Using qualitative or quantitative methods. Palgrave Macmillan. Eshuis, R., Norta, A., Kopp, O. and Pitkanen, E., 2015. Service outsourcing with process views.Services Computing, IEEE Transactions on,8(1), pp.136-154. Leek, S. and Christodoulides, G., 2012. A framework of brand value in B2B markets: The contributing role of functional and emotional components.Industrial Marketing Management,41(1), pp.106-114. Miller, T., Birch, M., Mauthner, M. and Jessop, J. eds., 2012.Ethics in qualitative research. Sage. Moore, J.N., Hopkins, C.D. and Raymond, M.A., 2013. Utilization of relationship-oriented social media in the selling process: A comparison of consumer (B2C) and industrial (B2B) salespeople.Journal of Internet Commerce,12(1), pp.48-75. Neuman, W.L. and Robson, K., 2012. Basics of social research: Qualitative and quantitative approaches. Panneerselvam, R., 2014.Research methodology. PHI Learning Pvt. Ltd.. Pickard, A., 2012.Research methods in information. Facet publishing Punch, K.F., 2013.Introduction to social research: Quantitative and qualitative approaches. Sage. Robson, C. and McCartan, K., 2016.Real world research. Wiley. Simula, H. and Vuori, M., 2012. Benefits and barriers of crowdsourcing in B2B firms: Generating ideas with internal and external crowds.International Journal of Innovation Management,16(06), p.1240011. Taylor, S.J., Bogdan, R. and DeVault, M., 2015.Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons. Venkatesh, V., Brown, S.A. and Bala, H., 2013. Bridging the Qualitative-Quantitative Divide: Guidelines for Conducting Mixed Methods Research in Information Systems.MIS quarterly,37(1), pp.21-54. Victor Chen, J., Chen, Y. and Paolo S. Capistrano, E., 2013. Process quality and collaboration quality on B2B e-commerce.Industrial Management Data Systems,113(6), pp.908-926.

5 Simple Job Search Tips People Forget

5 Simple Job Search Tips People Forget It’s easy to forget how to look for a new job when you already have one. Here are a few strategies for staying sharp when trying to change careers. 1. Show Your StuffMaybe you’re looking to branch out into another field. Your unique qualifications make you a strong candidate, and you know you can do this kind of work. The hiring manager doesn’t. And maybe, given your current position, you don’t look as strong as other candidates might on paper. Here’s where you beef up the relevant experience section of your resume and tailor a brand-new cover letter to the new position you are seeking, playing up all the reasons you may be a slightly unorthodox choice, but the best one for the job.2. Get Off The PageThe best way to get your resume in front of people is to get yourself in front of people. Most positions are filled on recommendation. So start utilizing your network to get you in the door. Hit up your LinkedIn and Meetup contacts and start making the connections you’ll need to get hired in your new field.3. Be SpecificYour friends and colleagues will obviously want to help. Rather than tell everyone you’re looking for a new job, why not tell them precisely what kind of position you are after, or what kind of company? Give a detailed description of what you’re looking for. You’ll get better help and will be more respectful of your connections’ time.4. Don’t Be DesperateOmit the words â€Å"I’ll take anything!† from your vocabulary. If you don’t have a very specific position in mind, do a bit of work to ballpark your dream next move. You’ll have a lot more luck getting help from friends, and you’ll be much more successful when up against the hiring manager- who, after all, wants you to be genuinely enthusiastic.5. Chin UpKeep your spirits and your confidence up. And when in doubt- fake it until you make it. A positive attitude is the necessary flourish to a successful job search strategy; it will keep you sane, ambitious, and attractive to potential employers.

Free Essays on The History Of Ska Music

The music genre ska originated in the island of Jamaica and caused a social movement like that of many other types of music. Ska came from the music genre of mento. It was born out of the fusion of combining musical elements of both mento and jazz. The combined musical elements that produced a new style initially were called â€Å"Shuffle,† in Britain. Recording studios were always on the look out for the next new sound. With the popularity of American artists, Jamaican performers incorporated blues chord progressions and boogie bass lines with mento guitar rhythm. An increase of emphasis was placed primarily on the offbeat rhythm of mento, which eventually became shorter and more detached. Percussion came in on the second and fourth beats, which carried the blues and swing beat of American music, while the guitar emphasized the up of the second, third, and fourth beat. This distinction of syncopated rhythm sounded was referred as the new style of music known as ska. During the 1920's-1930's, the local band scene in Jamaica was that of mento music. Mento was a type of music commonly known as rural music because of the fact that the bands were local bands. Typical mento bands played at weddings, local dances, fairs, and concerts. Some of the local bands were even employed as bands for house parties. After awhile, the popularity of mento music experienced a steady decline. It was then during the late 1950's that the slow transition into ska music took effect. Bands that traveled on the road got more daring in their application of music, which was referred to as the Jamaican mobile disco. Mobile disco DJs traveled from town to town and their success was based upon the sound that came from America. The American sound consisted of music from performers such as Fats Domino, Duke Ellington, Count Basie, Louie Jordan, and Ray Charles. Two men performed a critical role in the development of the sound systems era in Jamaica.... Free Essays on The History Of Ska Music Free Essays on The History Of Ska Music The music genre ska originated in the island of Jamaica and caused a social movement like that of many other types of music. Ska came from the music genre of mento. It was born out of the fusion of combining musical elements of both mento and jazz. The combined musical elements that produced a new style initially were called â€Å"Shuffle,† in Britain. Recording studios were always on the look out for the next new sound. With the popularity of American artists, Jamaican performers incorporated blues chord progressions and boogie bass lines with mento guitar rhythm. An increase of emphasis was placed primarily on the offbeat rhythm of mento, which eventually became shorter and more detached. Percussion came in on the second and fourth beats, which carried the blues and swing beat of American music, while the guitar emphasized the up of the second, third, and fourth beat. This distinction of syncopated rhythm sounded was referred as the new style of music known as ska. During the 1920's-1930's, the local band scene in Jamaica was that of mento music. Mento was a type of music commonly known as rural music because of the fact that the bands were local bands. Typical mento bands played at weddings, local dances, fairs, and concerts. Some of the local bands were even employed as bands for house parties. After awhile, the popularity of mento music experienced a steady decline. It was then during the late 1950's that the slow transition into ska music took effect. Bands that traveled on the road got more daring in their application of music, which was referred to as the Jamaican mobile disco. Mobile disco DJs traveled from town to town and their success was based upon the sound that came from America. The American sound consisted of music from performers such as Fats Domino, Duke Ellington, Count Basie, Louie Jordan, and Ray Charles. Two men performed a critical role in the development of the sound systems era in Jamaica....

Operation management within maintenance operation in Maersk Oil Qatar Essay

Operation management within maintenance operation in Maersk Oil Qatar - Essay Example The intention of this study is an operations management as a segment of business that focuses on the production of goods and services. It focus is to make sure that business operations are efficient in that it uses as little resources as possible and effective in terms of meeting customer requirements and expectations. It focuses on managing the process that transfers inputs (in the forms of materials, labor and energy) into outputs (in the form of goods and services). Major operations management and problem solving techniques pertaining to the oil and gas industry include: estimating, organizing, modeling, planning and controlling resources and schedules with the aim of optimizing project performance and quality. Due to intense competitiveness, companies need to look for differentiating elements in the products and services they offer. After the business and service strategies have been identified, the management of productive and logistic operations plays a crucial role in the deve lopment of products and services to be supplied. Once the requirements of various clients have been identified, the operations management is applied to assess, define, schedule and monitor the resources and capacities needed to provide the solutions they want. Operations management is needed so as to make sure the efficiency and effectiveness of the flows of materials from the supplier, through the productive and distribution systems, to the customer, along with the related information flows.

Family Sociology Essay Example | Topics and Well Written Essays - 2500 words

Family Sociology - Essay Example According to the NSCFC (2010), the family system in UK has undergone many solid changes during the past fifty years. According to their statistics, fifty years ago only 25 percent of people above thirty were single, however this percentage has reached to 55% in 2007. The discipline of Sociology views the family as being the basic unit of society (Bernardes, 1997). The idea of nuclear family is quite powerful; it includes the correctness of gender specific roles and also the responsibility of parents regarding the well being and upbringing of children (Muncie, 1995; cited in Bernardes, 1997). Immigration, technological development, economic pressure, homosexuality and increased broken and displaced families have created great diversity among the UK family system (Diversity in families and households, 2010). Ethnic families are more extended as compared to British families that are more nuclear. Separated and reconstituted families are also common in which children from different parents have to live with their step siblings. In secularized countries, the family is more cohabitation based than legal marriage based and homosexual co habituation is also common (Cheal, 2002). According to Bernardes (1997), it is a common perception among people that a family consists of a heterogeneous couple, with a small number of healthy kids, where the women have the primary task of care taking and may be occasional supportive income source and the men have the real bread winning task. Women having young children are usually financially dependent on men and are not a part of the paid work world at all (Allan, 1999). As soon as a baby is born, the women are forced to stay at home and care for the young one, while men are expected to earn enough to provide for the family. This snatches the privilege of being paid for work from the women despite the fact that they work at home as much as men do

Marketing Management Assignment Example | Topics and Well Written Essays - 2500 words

Marketing Management - Assignment Example Clustered market might reveal distinct preference clusters, called natural market segments. Own brand with fashionable and price sensitive consumer who looks for more modern looking footwear but price conscious because short duration of styles, actively targeting people between age group of 35 to 45 years. (b). Marketers advocates a need based market segmentation approach. Robert J. Best (2000) proposed seven step process and these are i. needs-based segmentation ii. Segment identification iii. Segment attractiveness iv. Segment profitability v. segment positioning vi. Segment 'Acid test' vii. Marketing mix strategy. For effective segmentation process, the market segment must be i. Measurable ii. Substantial iii. Accessible iv. Differentiable v. Actionable. Now on the basis of above 5 parameters we would discuss Clark's segmentation process. Clark's market segment could be measurable. As we know that consumer expenditure on footwear is increasing by 3.5% producing an additional GBP 166 million. Clark's brand is controlling 10% of consumer expenditure on footwear and over 30% of children shoe market. Targeted market segment of Clark's is comparatively and young affluent generation between age group of 18 to 30. This generation is fashion driven, ready to spend money and have earning. They are looking for more modern designed, trendy, easy to wear, comfortable and stylish foot wears. This age group has the potential to buy as well as influence the other segments also. So Clark's segments are measurable. This market segment is substantial also. A large number of persons belong to this age group. They have similar kind of needs. They want to wear exclusive designs that have brand name also. Clark is known for its quality as well as for its brand name so when Clark has launched the specific products, which fulfilled the needs of, the new market segment, people tend to buy those products. This segment has been easily accessible and Clark has reached to them effectively through advertising with catchy slogan via modern communication media i.e. through T.V and terrestrial and satellite channels. This young people between age 18 to 30 are easily distinguishable through their attitudes. The second segment, which Clark is targeting, is between age group of 35 to 45 who are fashion oriented but more prices sensitive as well as also make decision while buying shoes for their children. So they are decision-makers also. They have the purchasing power and they are looking for style as well as comfort. These segments have different needs and requirements than any other segment. So no two segments could be mixed up. Finally Clark has formulated an effective integrated flexi communication strategy to attract its newly targeted segm ent, which is predominantly fashion oriented. This fashion oriented affluent segment of younger people creates a major market potential in terms of buying practices and tendency to do expanses on fashion oriented objects like footwear. So if we evaluate keeping in mind the different segments of Clark we could easily find that Clark's segmentation process is good but needs

Italian Market Entry By Superior Chocolate Marketing Essay

Italian Market Entry By Superior Chocolate Marketing Essay Superior Chocolate (SC) is a UK based producer of high quality organic chocolates. The firm has three product lines, namely (a) block chocolate, (b) chocolates for special occasions and (c) speciality chocolates. All chocolates are produced with high quality organically grown ingredients. Whilst the company is far smaller in size than the global and regional market leaders, the firm has established market presence in the UK, the USA and Australia and production facilities in the UK and Australia. The company has adopted a comprehensive marketing strategy for (a) improvement of competitive advantage by improvement of financial strength, and (b) expansion into other markets, in both emerging and developed countries. SC is now actively examining the potential of different foreign markets for entry and expansion, from various business perspectives. Objectives This study aims to investigate and analyse the potential of the Italian market for entry by Superior Chocolate. The study entails the conduct of a focused situation analysis of the Italian market and an examination of the various routes for entry. Such analysis and examination is followed by appropriate recommendations and a concluding section. 2. Analysis of Italian Market The analysis of a national market for purposes of entry and expansion by foreign business organisations is a complex and multi-dimensional task that involves assessment of various market factors, environmental conditions, extent of competitiveness and existing opportunities and threats (Gilligan Wilson, 2005, p 48-51). This study focuses on important market factors in order to produce a representative snapshot of existing conditions and to thereby facilitate decision making on entry and expansion options. Market Analysis Whilst Belgium and Switzerland are globally known for the excellence of their chocolate making skills, chocolates are extremely popular in most European countries and both the UK and Italy have strong chocolate markets (Mintel, 2010, p 1-2). Chocolate consumption in the UK at approximately 600,000 tonnes per year is however much more than that of Italy, which consumes approximately 215,000 tonnes every year (RTS Resource Ltd, 2010, p 1-2). The consumer expenditure on chocolates in European countries in 2007 is detailed in the chart provided below. Consumption of Chocolates in Europe (RTS Resource, 2010, p 1) Information obtained from various surveys and reports lead to the following conclusions about existing market conditions in Italy and other European countries. Expansion of the chocolate market in the immediate future appears to be limited because of low population growth forecasts, depressed economic conditions and competition from other snacks and indulgences. The market is reaching saturation level and much of its growth is coming from market segments rather than from total expansion. The market is in a state of maturity and growth is less than 1% every year. Marketing experts feel that European chocolate sellers should try to improve their market shares by (a) exploiting the health properties of chocolate, (b) engaging in product differentiation through use of shapes, ingredients and packaging, (c) increase in brand diversification, (d) introducing low calorie and low sugar products, and (e) developing the super premium sector. Whilst opportunities do exist in the chocolate market, they are becoming increasingly difficult to find because of increasing market competition and fragmentation (RTS Resource, 2010, p 2). Environmental Analysis Careful environmental analysis of target markets enables prospective market entrants to understand the various environmental features that are different, in small or large measure, in such target markets from those of their existing markets. An understanding of such differences helps organisations in shaping their entry strategies (Hooley, et al, 2008, p 81-86). Such environmental analysis is normally carried out through the examination of political, economic, social, technological, environmental and legal aspects in line with the well known PESTEL format (Hooley, et al, 2008, p 81-86). It is however unlikely that any significant political, environmental and legal issues could cause concerns about the entry of Superior Chocolate in Italy because both Italy and the UK are governed by EU regulations and norms. SC should thus, for purposes of environmental analysis, focus mainly on economic and social issues (Mintel, 2010, p 1-2). Italy is an advanced and affluent nation with an annual GDP of 1.74 trillion USD and a per capita income of 29,900 USD. The ongoing economic recession has however hurt the Italian economy significantly and both annual GDP and per capita income have reduced significantly from 2007 levels. Future growth prospects are also not very optimistic and the country expects to face bleak economy conditions for some years to come. Such depression in economic conditions has obviously led to reduction of discretionary incomes, losses of jobs and decrease in consumer spending (Central intelligence, 2010, p 2-3). The consumption of chocolates has however not been affected, even though the segment has not shown any significant growth in the last two years (Mintel Snapshotà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚ ¦, 2010, p 4-9). Whilst such trends provide reason for some optimism, continuance or worsening of economic conditions could well lead to reduction in demand and consumption of chocolates in Italy. Italy is an ageing society and with the death rate exceeding the birth rate, the population of the country is decreasing steadily. The average age of the country, at approximately 44 years, is higher than the average European age and significantly higher than that of the UK. With consumption of chocolates being associated with children and young people, the growing average age of the country could lead to stagnation or even reduction in demand for chocolates in future. Italian society is also culturally very different from that of the UK (Central intelligence, 2010, p 2-3). Italians are fiercely proud of their history, society and culture and tend to be ethnocentric in their choice of products. This is even more pronounced in personal preferences like clothes and food. Research has conclusively revealed that greater levels of ethnocentricity by and large lead to preferences for local products, thereby making it difficult for foreign companies to enter and expand in such markets (Arvi dsson, 2003, p 34-39). Porters Five Forces Analysis Porters Five Forces Model provides a useful tool for the analysis of the extent of competitiveness in a particular industrial or sector. Such analysis is done by investigation of five specific market forces, namely (a) the extent of rivalry between market participants, (b) the power of buyers, (c) the power of sellers, (d) the potential threat from new entrants, and (e) the threat from substitutes (Porter, 2008, p 7-15). The extent of competition between market participants is intense. As a strong consumer of chocolates and cocoa products, the Italian chocolate market is crowded by global, regional and local suppliers. With Belgium and Switzerland being geographically proximal, numerous chocolate producers from these countries service the Italian market. The power of buyers is very high because of the numerous choices available to them. The power of suppliers is however low because the ingredients used for production of chocolates are essentially generic in nature and freely available. Chocolates are an easy entry business area in terms of investment and technology and the threat from new entrants, especially those of local origin is high. With new developments in foods and snacks occurring frequently, the threat from substitutes is also high. It is evident from the above analysis that the market for chocolates in Italy is not just sophisticated, mature and slow growing, but also intensely competitive in nature. Areas of Opportunity Whilst the market for chocolates in Italy is undoubtedly slow-growing and intensely competitive, the popularity of chocolates among western populations is an undeniable fact. Italy, with a consumption of more than 200,000 tonnes per year is the fourth largest consumer of chocolates in Europe (Mintel Snapshotà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚ ¦, 2010, p 4-9). Such a strong market undeniably provides opportunities for new entrants. Superior Chocolate, with its range of high quality chocolates produced with organically grown ingredients will essentially target the premium segment of the product. It should be able to find strong niche opportunities through careful differentiation of product qualities and carefully chosen marketing and distribution strategies. Consumption of chocolates is now being associated with a range of medical benefits and chocolates could in future become a strongly recommended consumption product for ageing populations (Stibich, 2009, p 1-2). Such changes in consumption patterns could be significantly important for the ageing Italian population and lead to strong growth in chocolate consumption in future. It is important to note that Italy just about one third of the chocolate consumed in the UK, even though its population is practically 80% of that of the UK. Increase in per capita consumption levels of chocolates in Italy to those of the UK can lead to significant market expansion and cr eate substantial market opportunities for Superior Chocolate. Entry Routes International expansion and marketing not only requires very careful analysis of market situations and business environment but also an appropriate choice of entry strategy. Business firms wishing to enter new markets can choose from a range of alternatives starting with direct export of products to importers in target markets to appointment of franchisees, setting up of joint ventures or investment in fully owned facilities (Kotler, et al, 2008, p 71-77). The choice of entry routes is shaped by a number of external and internal considerations like existing production capacity, distance of target market from current production centres, cost of investment in production facilities in target locations and local environmental considerations (Kotler, et al, 2008, p 71-77). Most organisations that supply non-perishable products to proximal countries choose direct exports as the favoured mode of entry and support such exports by strong local marketing and distribution facilities (Hooley, et al, 2008, p 81-86). Whilst direct exports could facilitate the entry of Superior Chocolate into the European market, the additional freight and cold chain costs could well make the firmà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s products uncompetitive in the long run, especially in comparison with competitors in proximal countries or those who have local production facilities. SC must essentially aim to establish its captive production facilities in Italy, even though it can initially enter the market through direct exports. Such a medium term strategy will not only enable it to be more competitive in terms of costs and prices but will also enable it to adapt and customise its products in line with local preferences. The company must, if such a strategy is adopted, decide between putting up its own facilities and entering into a joint venture with a local business firm for production and manufacture of chocolates. The decision to set up own facilities in foreign countries, whilst keeping full control of the business within the organisation, is however far more difficult to implement because it calls for detailed environmental and cultural knowledge of the target market. The adoption of the joint venture route on the other hand entails entering into a partnership with a local organisation for sharing of investments, management control, responsibilities and profits of the proposed business (Adcock, 2000, p 35-42). Whilst joint ventures require mutual understanding, collaboration and a spirit of give and take and beneficial partnership, they enable foreign companies to associate with local business organisations and take advantage of their knowledge of local environmental, social and cultural condit ions (Adcock, 2000, p 35-42). 3. Recommendations The foregoing analysis of market and environmental conditions leads to the inescapable conclusion that the Italian market for chocolates, whilst strong and with potential for good future growth, is at present increasing very slowly and is furthermore fragmented and intensely competitive. With the Italian economy experiencing a prolonged period of economic downturn, Superior Chocolate will have to face and overcome intense competitive challenges and difficult market conditions in order to establish and expand its product line. The demanding market and environmental conditions, coupled with the ethnocentric social and cultural environment, call for the careful selection of entry strategy. It is recommended that the firm should engage in planned market activity and enter into an agreement with a strong, reliable and well known local business firm for production and sale of chocolates. Such a strategy will enable SC to obtain extensive information about local market realities and customer preferences and adopt appropriate business strategies. Market leaders like McDonalds, KFC and Mark and Spencer are using the joint venture route successfully to expand their operations in foreign locations. Superior Chocolate will also benefit from adopting such an entry route. 4. Conclusions Superior Chocolate is a UK based producer of high quality organic chocolates. The firm has three product lines, namely (a) block chocolate, (b) chocolates for special occasions and (c) speciality chocolates. The company has adopted a comprehensive marketing strategy for (a) improvement of competitive advantage by improvement of financial strength, and (b) expansion into other markets, in both emerging and developed countries. This study investigates and analyses the potential of the Italian market for entry by the company. The analysis makes use of a focused situation analysis of the Italian market and an examination of the various routes for entry for its final recommendations. The analysis of market and environmental conditions leads to the inescapable conclusion that the Italian market for chocolates, whilst strong and with potential for good future growth, is at present increasing very slowly and is furthermore fragmented and intensely competitive. The demanding market and environmental conditions, coupled with the ethnocentric social and cultural environment, call for the careful selection of entry strategy. It is recommended that the firm should first enter the market through direct exports and thereafter enter into an agreement with a strong, reliable and well known local business firm for production and sale of chocolates. Such a strategy will enable SC to obtain extensive information about local market realities and customer preferences and adopt appropriate business strategies.

Essay --

Investigating the effect of caffeine concentration on the heart rate of Daphnia Introduction Daphnia, commonly known as water fleas, are tiny crustaceans which live in water. The diameter of adult female bodies is approximately 3-5 mm. The upper skeleton is transparent, making the internal organs visible. This allows the heart rate of the Daphnia to be calculated by observing them under a microscope. Background Caffeine occurs naturally in some plants such as coffee beans and tea leaves. Caffeine is also added to other beverages. Beverage containing caffeine (100ml) Amount of caffeine (mg) Caffeine per 1ml of beverage Coffee 55 0.55mg Tea 35 0.35mg Coca Cola 15 0.15mg Caffeine is medically known as trimethylzanthine. Caffeine acts as a cardiac stimulant which means that it increases heart rate. Adenosine is a natural chemical found in the body which binds to respective adenosine receptors in the sinoatrial node and slows down the activity of the nerve cells. Caffeine also binds to these receptors which results in the activity of these nerve cells to increase. Caffeine consumption also causes the adrenaline hormone to be released into the body, further increasing the speed of bodily functions. Caffeine also constricts blood vessels which is why some headache medicine and painkillers contain sources of caffeine. 2 cups of strong coffee has been shown to increase heart rate in humans by about 15 beats per minute. Hypothesis As the caffeine concentration increases, so does the heart rate of the daphnia. Prediction The prediction for this experiment is that the higher the concentration of the caffeine, the higher the heart rate in beats per minute. This is because caffeine acts as a stimulant, causing the adrenaline hormone b... ...d by the lamp being on cannot be easily controlled and could be a factor for the increasing heart rate. The heart rate may also increase as a result of the efforts of the Daphnia in escaping from the cavity slide due to limited water supply. Conclusion The results of the experiment indicate that the initial hypothesis was acceptable as the higher the caffeine concentration, the higher the heart rate of the Daphnia. The results do not show this link in all cases; this could be down to temperature rise because of the heat produced by the microscope lamp, leading to the heart rate of the Daphnia increasing. This could explain the results for the 0.2% caffeine concentration. To improve the accuracy of the results, the same person should conduct all of the experiments as different people may count the heart rate at different speeds, leading to variation in the results.

Payne v. Tennessee Essay

Facts: After spending a morning and afternoon drinking beer and injecting cocaine, Pervis Tyrone Payne entered the apartment of 28-year-old Charisse Christopher and her two children, Lacie, age two and Nicholas, age three at approximately 3:00 p.m. on June 27th, 1987. Payne made sexual advances toward Charisse Christopher. She resisted, which lead Payne to kill both Charisse and Lacie. Nicholas was found with several severe stab wounds that completely penetrated him front to back, but he managed to survive. Payne was apprehended later that day hiding in the attic of a former girlfriend’s house. Payne was convicted by a jury of two counts of murder. At sentencing, Payne presented the testimony of his mother, father, Bobbie Thomas and a clinical psychologist. These testimonies’ showed Payne was of good character, he attended church and he was of low intelligence and mentally handicapped. The State presented the testimony of Ms. Christopher’s mother, who spoke of the negative impact of the murders on Nicholas. Furthermore, the prosecutor presented argument regarding Nicholas’ experience. The jury sentenced the Payne to death on each count of murder. History: Pervis Tyrone Payne was arrested and charged with two counts of first-degree murder, the jury sentenced Payne to death on each count of murder. Issue: Does the Eighth Amendment prohibit a capital sentencing jury from considering â€Å"victim impact† evidence relating to the personal characteristics of the victim and the emotional impact of the crimes on the victim’s family? Finding: No. Victim impact evidence shall not be considered according to the United States Supreme Court. This rule was because victim impact evidence presents factors about which the defendant may have been unaware of and therefore, the evidence has nothing to do with the â€Å"blameworthiness† of a particular defendant. So basically, no evidence outside the case and not relating directly to the circumstances of the crime was admitted. In the present case, however, the Supreme Court expressed the view that â€Å"a State may properly conclude that for the jury to assess meaningfully the defendant’s moral culpability and blameworthiness, it should have before it at the sentencing phase evidence of the specific harm caused by the defendant.† So, a State may permit the admission of victim  impact evidence, as the Eighth Amendment presents no per se bar. The Supreme Court of Tennessee affirmed the conviction and sentence. The court rejected Payne’s contention that the admission of the grandmother’s testimony and the State’s closing argument constituted prejudicial violations of his rights under the Eighth Amendment as applied in Booth v. Maryland, 482 U.S. 496 (1987), and South Carolina v. Gathers, 490 U.S. 805 (1989). Rational: The court stated â€Å"Stare decisis is not an inexorable command; rather, ‘it is a principle of policy and not a mechanical formula of adherence to the latest decision.’† So basically, not all laws are set completely in stone and it can change over time from case to case. The court states that neither the law nor the facts supporting the prior cases have changed, merely the personnel of the Supreme Court have changed. My Notes: A few things I noticed was I unclear how Payne could argue that introducing such evidence as the grandmother testimony encourages jurors to decide for the death penalty based on emotions rather than reason. But, having his parents testify that he was of good character as plays on emotion, rather than reason. To me, only after introducing victim impact evidence can the juries meaningfully determine the proper punishment. After all the whole reason for this is to protect the victim right?

Artificial Intelligence Essays

Artificial Intelligence Essays Artificial Intelligence Essay Artificial Intelligence Essay What is Artificial Intelligence 1) o ARTIFICIAL INTELLIGENCE (AI) tools that exhibit human intelligence and behaviour including self-learning robots, expert systems, and voice recognition, natural and automated translation. * 1 o Computer programs developed to mimic human intelligence, such as reasoning, learning, problem-solving, and making decisions. Artificial intelligence programs enable computers to perform tasks such as playing chess, proving mathematical theorems, etc. * 2 o The use of programs to enable machines to perform tasks which humans perform using their intelligence. Early AI avoided human psychological models, but this orientation has been altered by the development of connectionism, which is based on theories of how the brain works. In connectionism, complex functions, including learning, involve the transmission of information along pathways formed among large arrays of simple elements. * 3 My own definition 2) An Artificial Intelligence is an computer program that performs a task that Human intelligence is capable of doing. Non Artificial Intelligence 3) Car manufacturing robots: these are kind of non artificial intelligence the for this is that they do not think or recognize things for example if there is not any door to be fixed the robots will do the action even if they are not carrying anything. Medical: Non Artificial systems are also used in medical field. Where they use it to help the patients and find diseases also use them for treatment. As I said before these machines dont have brains of their own, there has to be someone controlling these machines. MIS ; DSS System 4) MIS Management Information System are information that is computer based, which is used within the organization. An information system is comprised of all workings such as operate and disoperate data or information. It generally includes hardware and software people, communications system such as telephone lines and data are include things such as inputting data, processing data into information or storage of data, the output of this is called the management reports.**1 DSS Decision Support Systems is an interactive computer-based system which helps to make decision that use communications technologies, data, documents, knowledge to discover and solve problems, Decision Support System is a common name for any computer application that helps a persons ability to improve make decisions.**

The Geneva International Motor Show

The Geneva International Motor Show Introduction The 81st Geneva International Motors Show 2011 was conducted on 13th March at Geneva, Swiss. This event was one of the most significant motor shows across the world, as it was attended by more than 735,000 people. As an implication that this event was highly valued globally, the attendance was about 6% higher, above the expected capacity.Advertising We will write a custom report sample on The Geneva International Motor Show specifically for you for only $16.05 $11/page Learn More As noted by Geneva International Motor Show (2011: 1), this international event has been conducted in Geneva since the year 1905 and has been involving both traditional and modern motor vehicles. One of the main significant reasons why this large event has always been conducted in Geneva is that, Geneva Palexpo has always maintained high quality in the logistics in its preparation. This paper presents the factors which attributed to the ultimate remarkable performance o f Geneva Motor Show 2011. The Plan of the Event For a big event like Geneva International Motors Show, Gantt chart was mainly used to present the outlay of the entire event. According to Bowdin et al (2006: 133), Gantt charts are very simple and effective visuals used to present a plan of an event from one sequence to another in terms of time allocation. More so, the plan for this event using Gantt charts made it easier to schedule each particular activity with regard to the available data. Particularly, Gantt charts are useful in cases of finding sponsors and other marketing issues involved in large events like the Geneva International Motors show 211. By having a properly scheduled Gantt chart, facilitators like staff members find it easier to implement each scheduled activity with respect to the time allocated. The time plan for the Geneva International Motors Show 2011 is shown in appendix 1. Stakeholders for Geneva International Motors Show 2011 One of the most significant stak eholders for the Geneva International Motors Show 2011 was the participants. As reported by Palexpo (2011: 1), this is one of the most unique international events in terms of attendance, as the initially anticipated target number was about 700,000 visitors. It was amazing to register about 6% higher attendance than the anticipated capacity. In this case, the implication of this increased number of visitors in the event was higher number of participants than expected. Meanwhile, the motor show can be described as having been outstanding in its performance to attract such large number of participants. As a result, the host organizer tried very much to facilitate the availability of the appropriate requirements like the cars and other products, which needed to be in the right conditions. On the other hand, the host community, the people living in Palexpo, did their best to host such large number of visitors from various parts of the world. Considering the large number of clients expect ed in such an outstanding event, the team associated with the maintenance of logistics was entrusted with the role of sending invitations in order to settle the communities.Advertising Looking for report on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Particularly, all the preparations for the entire event had to be facilitated by the people living around Palexpo, since they were ultimately the host group. According to Geneva Palexpo (2011: 1), the community participated a lot in enhancing the maintenance and balancing of all logistics necessary for successful accomplishment of the anticipated goals and objectives of the entire event (Bowdin et al 2006: 137). According to Palexpo (2011: 1), the host organization for the Geneva International Motors Show was the Geneva Palexpo. Since this organization has been previously hosting this event for the previous years this event has been conducted in Swiss, it has for lon g remained to be the host up to date. More so, this event involved about 250 exhibitors who joined this year’s event. Since these inhibitors are from global context in their search for business partnerships, this event has really been of much significance in the global economy. In addition, more than 10 thousand Medias were present in the Geneva International Motor Show. The entire telecommunications network was properly fixed and managed to facilitate the coverage of the event by the media including TVs, Radios and web-based media. Certainly, all the stakeholders participated well, contributing to the overall success achieved in the event. Risk Assessment Hosting such a big event like the Geneva International Motors Show requires a high degree of risk assessment. Since the particular event involved high costs like that the cars, accommodation and hiring of officials to facilitate the vent required a lot of money. Considering that some marketing was still expected in this eve nt, marketers had to prepare themselves to create the most effective channels to present their commodities or services. Anticipating only 700,000 visitors in the event, there were some risks involved in planning for various resources usage in this event. Meanwhile, logistic team had given allowances of 2.5% of the entire budget for all the activities planned, basing on the previous trend of attendance to such an important big event (Palexpo 2011: 1). Particularly, much of risks were forecasted and planned in advance, which culminated to the overall success achieved in the event. The Supplies in the Geneva International Motor Show 2011 As it was planned, the main clients for this big event were the business people and lovers of cars. From the previous trends, the fans of cars have been attending this event in large number, and this facilitated in marketing of these cars involved.Advertising We will write a custom report sample on The Geneva International Motor Show specifical ly for you for only $16.05 $11/page Learn More Being the largest Geneva Motors Show so far, the 81st event involved the most complex combination of cars ranging from the most modern to the oldest. In facilitating effective marketing of the cars involved, the media was found to be quite significant in promotion of the products involved (Geneva Palexpo 2011: 1). For instance, the internet and television were found to be the most effective media in marketing this event since it involve use of images which are the most accurate marketing strategies. Particularly, official websites were developed to enhance pleasant impression to the target customers before the actual event, as shown in appendix 2. Other social networks like the internet and the iphone were of great reliability due to their popularity among the people in marketing the event. In order to attract and retain the customers, some discounts were offered to individuals who arrived in the event early (Geneva In ternational Motor Show 2011: 1). In order to avoid delays and inconveniences in registering visitors in the event, online strategy to buy tickets was used. It should also be considered that, some tickets were physically available in major places like Cornavin Railway Station and other transport terminals within the town of Geneva. However, those who had the opportunity to buy the tickets online were issued with special codes which authenticated their payment for the tickets. As a result, limited queuing was made since the numbers involved could not have been manually served satisfactorily. According to Geneva International Motor Show (2011: 1) the accommodation facilities within the Geneva city and surrounding community were prepared early in advance with an aim of meeting the needs of the customers. Quite significantly, the security within the area was reinforced with an aim of maintaining peace throughout the event. Considering the diversity of the visitors involved in this event, the government of Swiss and other security organizations facilitated surveillance for all misconducts among the attendants in the entire event. Quite significantly, the positioning of the annual show venue, Palexpo, is quite strategic in the sense that, several means of transport link the place to the rest of the country and the world. For instance, various highways, railways and airport are available in the city, which facilitate quick and fast movement in or out of the city (Palexpo 2011: 1).Advertising Looking for report on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More More than eight busses, two trains and airplanes in the Geneva International airport facilitated easy access into the point of the Geneva International Motors Show 2011 event. There are various parking grounds for different kinds of people including the disabled and the normal people, special groups and exhibitors among others within the Palexpo environs. As a result, all appropriate logistics necessary to facilitate successful accomplishment of the goals and objectives of the entire event (Matthews 2008: 51). More so, the supply of the products, mainly cars in the event was highly sustained. The restaurants within the city also offered food and boarding facilities for all the people who attended the entire event. In this show, very attractive cars were presented for sale. Though some of such cars were very expensive for middle income earners, their extra-ordinary sophisticated-nature enhanced their being sold in large numbers. In order to avoid various misinterpretations, the logis tics team provided a variety of services and products in the venue. For instance, broadcasting services were readily offered in all corners of the venue to inform the people of the overall progress of the entire event (Geneva International Motor Show 2011:1). Evaluation of the Logistics Required in the Event It is important to note that, the overall presentation of all the logistics in the event was largely successful. Considering the innovations employed in the event like the use of internet and other technological applications, high efficiency is achieved in this event. More so, the accommodation facilities provided in this event including the 4 and 5 star hotels sufficiently sustained all the visitors who attended the event. By having public address system in all corners of the event, effective updating of all the people in the event was facilitated. Since the show was very large, the large numbers which attended it could not be sustained by single broadcasting system for the pro ceedings. By establishing information centers in all floors of the show, high efficiency was highly realized (Shone and Parry 2004: 107). Nevertheless, the computers provided in the event for public use were not properly regulated. This resulted into many people waiting for long to surf as other took long in the browsers. On this basis, the logistics team should have provided the clients with guidelines and regulations involved in the usage of wireless services so as to enhance their access to all customers. As revealed by Geneva Palexpo (2011: 1), the overall event was a success despite the above inconveniences which resulted due to lack of accurate information about the expected number of customers in the event. Evaluation of the shut down process For overall shutting down of such enormous event like the one experienced in the Geneva International Motors Show 2011, a lot time is usually utilized. During the time of the closedown of Geneva International Motors Show, it was previous ly announced that about five thousand trucks were to move around the venue. The people were also involved in running sessions round the place in summing up the events. The truck drivers were previously guided on how to get out of the place before getting into the main venues leading out of the city. It should be remembered that, the truck drivers were being given CHF 100 at their entry in the main door, where during time of exit they were to give it back to the door man. As a result, the shutdown process of the event was very sequential and highly planned to entice all the visitors in that particular event (Geneva International Motor Show 2011: 2). Conclusion The 81st Geneva International Motors Show was effectively organized by competitive logistic team, as it remained remarkable among the world most celebrated events. More so, the anticipated number of participants in the event exceeded by 6%, implying its popularity among the customers and the marketers. Generally, all the facili ties required like transport, accommodation and information services were sufficiently facilitated by the logistics team. Despite some inconveniences caused by lack of proper regulation of the wireless services within the event, it was an overall success for all the stakeholders involved. During the shutdown of the event, all the processes were sequentially organized which made the entire event to be quite enticing among all the participants. Perhaps, this can be described as one of the world events of highest standards due to its cordial organization and planning. List of References Bowdin, G., et al. (2006). Events Management, 2nd Edition. New York: Butterworth Heinemann. 123-154. Geneva International Motor Show. (2011). Info. Web. Geneva Palexpo. (2011). Access. Web. Matthews, D. (2008). Special Event Production: The Process. San Francisco: Wiley Publishers. 34-57. Palexpo. (2011). The 81st Geneva International Motor Show ended on Sunday. Web. Shone A. and Parry, B. (2004). Succe ssful Event Management – A Practical Handbook, 3rd Edition. London: Thomson Publishing Co. 89-134. Appendices Appendix 1 Appendix 2

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The claims adjuster has the responsibility of obtaining claim pertinent information from the consumer to effectively evaluate the loss. At Allstate Insurance claims departments are separated according to customer needs. Large claims offices known as Market Claim Offices, MCO, are strategically located to provide adequate coverage across the nation. A Market Claim Office presides over a few states or an individual state depending on claim volume and consumer coverage. Allstate has specialized offices that handle claims for the entire nation but only if they meet certain criteria. The Hudson Express Office out of Hudson, Ohio is an office with a focus on handling claims with a reduced cycle time or the  time from claim submission to claim settlement. A starting to examine the external factors impacting customer expectations, which may or may not be off-kilter with necessary protocols and the terms of coverage insurance in general, is the medias unflattering portrayal of the industry; especially in light of post Katrina claim controversies and litigation. Aside from merely being a nuisance, the media also contribute to customer apprehension, which invariably affects the entire claim experience, starting with the initial exchange. Customer leeriness combated, comfort level enhanced easily by treating the customer and the claim with care and speed. To meet this reduced cycle time the Hudson Express Office only handles smaller claims with a total loss under $10,000. Everything within the Hudson Express Office is completely in house with no need for outside adjusters. A challenge area that arises because there are no outside adjusters is to efficiently write an estimate for structure damages and example of this comes from a customer’s review: (Five Weeks and Still Waiting, Jan 18 2013)†. I was broadsided by a driver who didnt stop at a stop sign at a 4 way intersection. My car was left un-drivable. She didnt have her insurance card with her. After a lot of investigating I found out who her insurance company was and called them myself. They told me an adjuster would be out to look at my car. No one showed up. I have called every day since. I have been told that as soon as they receive the police report and accept liability, they will put me in a rental car. It has been almost 5 weeks!† Description of the new product of service Allstate aims to compete more effectively with Geico and Progressive on their turf. After a successful four state pilot of the new Claim Satisfaction Guarantee for auto insurance across the country. Will Shorten claim cycle time ultimately results in higher customer satisfaction because the consumer can resume life as usual sooner rather than later. Allstate Insurance has implemented a new web-based customer service center to in able consumers to provide claim pertinent information via their computer through the use of the customer website. Consumers are able to enter file notes into the claim as well as submit a list of stolen or damaged items through the customer website that can be instantly attached to the claim. An opportunity area for decreased cycle time is with regard to property estimates. An in house  estimating system is utilized by inside adjusters to create a preliminary damage estimate. For smaller less complicated damage areas a web based estimating system would allow consumers to generate their own estimates. A simple web page can include multiple selections for damage areas including fences, doors, and windows. Once a damage area has been selected, multiple choice questions would allow consumers to describe the damaged area as well as the style and material the damaged area. If a consumer does not know the material or style, a default or average style and material would allow an initial estimate to be completed. Once the consumer receives an estimate or invoice from a contractor to complete the work, the claims department can review it for validity and issue any supplemental damages incurred. On simple claims, a consumer could file and settle a claim online without waiting for a call from a claims department representative significantly decreasing claim cycle time. SWOT Analysis The idea of developing a page on an insurance claim and being able to submit your complaint and receiving an instant response sounds great; Allstate needs to ensure that claims are being handled in a way in which will not create the webpage to become overloaded, it has to be user friendly and appropriate for any age group .Other considerations include the cost effectives of this type of service and how it will benefit the consumer and profitably for the brand.New automation also lists the opportunity in cost saving measures such as employee down sizing. Other key item to consider when marketing this type of service can be Advertisement on social media, newspapers,word of mouth, Blogs etc†¦ which are all great ways of promoting the new product and it also provides an opportunity to identify other forms of the same productoffered by the competitor. Target market including geographic Target market is middle market emerging affluent and mass affluent consumers with retirement and family financial protection needs. Priority status at the network repair shops and with our Service Centers. saving time and effort by having Allstate manage the entire repair process. Using the online system with real time updates to electronically monitor your vehicle at the repair shop. Progression updates are given on repairs so you can  spend time doing other things. working to minimize the repair time, which means a quicker reunion with your car. Quality factors including the quality of repairs, Guaranteeing repairs for as long as you own or lease the vehicle is one market point. If a policyholder has a burning question about a claim at 2 a.m., they are able log in to the online service site at any time to check the status of the claim. Porters five competitive forces model Allstates Consumer Segmentation Strategy When purchasing insurance or any other product or service, consumers have more choices than ever before and they know it. But decision making power is not in the customers hands alone. A company can build tremendous customer loyalty over time by making it a top priority to understand and meet its customers needs. As a result, Allstate will continue to refine its product offerings, marketing outreach and customer service based on careful research. Allstate serves four different consumer segments with distinct interaction preferences (advice and assistance versus self-directed) and brand preferences (brand-neutral versus brand-sensitive). Marketing research is an approach conducted to evaluate particular strategies.As well as the tactics used toward the web-based estimating system. The marketing research will help to connect with the consumers to analyze what is needed to research opportunities and evaluate marketing actions. This will also help to prevent uncertainties for the new service provided. The market research will allow the chance to determine how well the system is working. The competitive intelligence will help to identify what competitors are doing and how Allstate can differentiate service to gain customer loyalty. Marketing research will aid in developing a strategy that will increase the satisfaction of our new product of service. Allstate is working to provide quality service and conveniences. Therefore, the quantitative research will touch base on many incentives needed to process the claims. Other approaches will involve the act of identifying any other areas of concern. In which could relate to technical issues and a collection of data needed to estimate totals. The marketing research approach described will enhance the quality and promotion for Allstate’s new web-based system. The overall marketing plan should ensure the quality of each area of the  product and should provide the opportunity for clients to get on the site with hassle free problems and get the service that each individual needs. The mission should be to provide the best customer services and to ensure that the client gets what is needed in the end. Positioning statement Our Shared Vision provides the â€Å"why, how and what† behind everything we do at Allstate. It provides the road map for our continued success. Through this vision, we will truly put the customer at the center of everything we do (Allstate, 2013). We will become an even more valuable company to our customers, associates, investors, our communities and society a company with strong earnings potential and financial performance that sets the benchmark for our industry. We are the Good Hands: We help customers realize their hopes and dreams by providing the best products and services to protect them from lifes uncertainties and prepare them for the future. Deliver substantially more value than the competition by reinventing protection and retirement to improve customers lives. Put the customer at the center of all our actions. Utilize consumer insights, data and technology to serve customers and generate growth and attractive economic returns. Take an enterprise view of our people and processes and work as a single team to advance Allstate rather than our individual interests. Strategy and Position Description An automated online estimating system needs to be easy to understand and easy to use. The first element to the estimating tool is it needs to be easy to understand as well as aesthetically pleasing. When a customer logs on to his or her internet profile the option to choose an action needs to include selecting an existing claim on the insurance policy. Once the claim has been chosen, there will be a selection for estimating system. When the estimating system is chosen, the customer will be prompted regarding the damages he or she has sustained. For example, a customer was a victim of a recent theft loss where the front door was kicked in. The customer will select the damage option for entry door which will lead to a chain of questions regarding the  door. Options for the door will include material in which the door is made such as wood, metal, or fiberglass and whether or not the door is painted. Next, the customer will indicate the size of the door, if the customer does not know how to measure a door there will be a help icon that will advise the proper ways to measure a door. Style is another important factor in the cost of entry doors, options such as flush, panel, French, or security are the most common doors available. The next area of focus will include the damage sustained, whether the door, frame, or both are damaged will determine the proper repairs. The last area of concern for an initial estimate is whether the hardware is damaged and what type of hardware the customer currently has. When all of the information has been entered the estimating system will automatically construct an estimate for the removal and replacement of damaged property as well as the disposal of any debris. When the estimate is finished a disclaimer will be needed to inform the customer that the estimate is only a preliminary estimate and if any discrepancies arise when a contractor has seen the damage to inform the claims department for a review of the estimate. Since claims are being filed online, the movement on this is a little quicker. First of all, it reaches the company faster. The need to have the customer come in and get the information then in-putting it into the computer and have it looked at by the investigating agent, then processed, prepared for payment (if need be). Instead, you are cutting out the getting information process, and the inputting it into the computer by the agent. Instead you call or go online and put the information yourself and then let it get processed and then get paid. The affect it has on the movement is that it gets through quicker, you get faster response time from the company, and you get as accurate information as possible. The life cycle in a sense lasts shorter. Instead of taking a few weeks (possibly), it could take up to a week or less. So the life cycle in this case is a shorter one, which is good much better for the company overall. The only downside to this is that even though you get pretty accurate information, you then need to process it into insurance terminology so to speak, in which case you have an agent process the information. It’s also a good thing, because the agent is proof reading it so to speak to make sure that the information posted or given is  correct, and is process correctly, and is given to the proper division within the company. It’s sort of a backup plan and a much needed help for the customer who really has little to no knowledge on how insurance claims work. So overall, it is a faster and easier process which is set up to help the customer, and speed up the process to get claims paid quicker. Over time, while it does become easier, eventually other companies will begin to do this as well, and people will switch to whoever is cheaper. Service Packaging Packaging is not needed for our products or services. Instead we are offering our customers an easier way to file insurance claims. Normally a client would have to call in to the hot line number in order to file a claim. Once the operator answers then the client is expected to listen to numerous options and select which one applies to their personal needs at that moment. This process can be time consuming and aggravating depending on how many clients the customer service representatives the operators are assisting. The next step would be to explain the situation to the operator and wait for them to file the claim for the person. The on line website will be a fast working, easy to navigate website. There is nothing more aggravating then trying to complete information on a website that is slow and takes a long time to accept information. With technological advances, being able to file on line may be more convenient for those who do not have time to call the hot line and file claims. Clients will be able to access the website from laptops, cell phones, iPad, or any other media devices that allow access to the internet. Add value because it will be less time consuming for customers, if a follow-up is needed then the information may be easier to retrieve due to the pre-online registration. With every question there will be a detailed explanation of what information is required for that particular question. The question and additional information will be explained thoroughly to customers without them having to wait on hold in the phone for long periods of time just to speak with a live operator. This will add value to the customers in three ways. The online website will save time. Allow customers to have a more hands-on experience with the editing of claim information. Product Life Cycle Over the lifecycle of a product, a companys differentiation and positioning strategy would need to change as the market, competitors, and product change. When we say that a product has a life cycle we assert four things; Products have a limited life, Product sales pass through district stages, each posing different challenges, opportunities and problems to the seller, Profits rise and fall at different stages of the product lifecycle, and Products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each life cycle stages (Product Life Cycle | Stages and Limitations of Product Life Cycle (PLC), 2014, p. 1). Product life cycle (PLC) deals with the life of the product in the market with respect to business or commercial cost and sales measures (Product Life Cycle | Stages and Limitations of Product Life Cycle (PLC), 2014, p. 1). There are five stages of each product lifecycle: product development, introduction, growth, maturity, and declin e (Product Life Cycle | Stages and Limitations of Product Life Cycle (PLC), 2014, p. 1). During the introduction stage, Allstate will be launched into the market. Sales grow slowly in this time, and informative advertising is done (Dinesh Bakshi, n.d.). Many firms do not earn profits in this stage. There wouldnt be much price skimming because our product is not a new invention and does have competitors. Due to the amount of competitors in the insurance market, competitive pricing is used. Sales rapidly grow during the growth stage, so we use persuasive advertising to gain customers. Competition is stiff at times prices may be reduced to stay a top competitor. Even though competition may be stiff, firms start to earn more profits in this stage. Our sales increase slowly and the highest figures are reached during the maturity stage of the product cycle. Since competition is at its max level, it would be in Allstates best interest to implement promotional pricing. Our profits are also at their highest level. We use competitive advertising to attract and retain our customers (Market Force, 2005-2014). Next we enter the decline stage where sales and profits decrease. During this stage, we must determine if the decline is temporary or permanent by conducting marketing research. Production may be stopped if the decline is considered to be permanent. If the decline is temporary, extension strategies are  implemented. The extension stage comes into play to come back from the decline. Original products may be reintroduced in other variations by changing the design, starting a new advertising campaign, and more (Dinesh Bakshi, n.d.). Pricing The price strategy of the web based system. The primary goal is to assure that this meets the needs of our loyal customers and anticipated customers. Moreover the pricing of our new web based system is an essential part of the marketing piece. Indeed this product of service can be very successful through proper indications of the pros and cons. Other price strategies could relate to what new services are provided by our competitor’s. However, researching the value, quality and conveniences of the product of service is essential. Pricing strategies with our new service can work to help gain satisfaction from the customers. Consequently, if the market research is not implemented correctly; this can work against the organizations overall plan. Contingency plans will also help the guide the new product in the process of service. Most of all pricing factors outline important steps of the web based system. In which will differentiate us from other insurance organizations such as Sta te farm. Furthermore one of all states insurance pricing strategies would involve a small fee. This fee will be deducted from the insurance holders policy every month or every six monthly. The web based system will be done as a package deal. Therefore customers will have the option to participate or not. The new product of service will also be explained to every customer .As well as step by step instructions to give a better understanding of how to use the system. Ultimately the use of the system operates to have claims estimates completed in a timely manner. Customers immediately have an opportunity of seeing the breakdown of damages and cost online. Overall the web based systems pricing is a concern that customer will have a choice to speed the process of with their claim .Although there are some people who may prefer to wait to speak with a claims adjuster. Most of all the new product of service will eliminate many problems with the process of claims. Customers will have an opportunity to view their own claims, and get a compete estimate without waiting for a call back from a claims adjuster. Although  this is a preliminary estimate of the claim, this is a positioning factor that gives Allstate’s customers satisfaction. Pricing figures are major factors towards marketing as well as the competitors. Promotional Strategy Allstate has several online competitors (Progressive, eSurance and Geico) that equate themselves as easy and fast. One of Progressives main thing is price match, which allows consumers to compare rates without providing too much personal information. Many people are reluctant to participate in many online services such as this because they think they will bombarded with spam and other marketing tactics. Generally, customer just a roundabout amount of what they would have to pay for car insurance based on their specific coverage needs. Allstate has identified this problem and created an innovative solution. First and foremost, Allstate designed a new way for customers to shop for quotes and have them delivered. According to Marketing Edge (2014), quotes would be delivered anonymously (no personal information required), fast and easy, helpful (accurate), contemporary, and intuitive (para. 4). Allstate needed to spread the word on this innovation, and the best way was to implement a campaign. This campaign included banner ads online and other tools designed to focus on online shoppers. Allstate needed to market themselves differently than their competition in order to stand out, excite consumers, and provoke attention. According to Marketing Edge (2014), The new anonymous quote tool was the centerpiece of the program. Once it went live on the www.allstate.com site, DRTV, paid search, and online advertising campaigns were implemented in order to drive traffic to it. The DRTV campaign used a unique URL, getallstate.com for tracking purposes. Online banner ads linked directly to the site so visitors could be tracked through initiation and completion of a quote. The Program Objective: Develop and market a category-unique online shopping/quoting tool and introduce it to consumers in a way that cost-effectively invites greater shopping/quoting in the direct channel (para. 7). This creative strategy had continued to allow online shoppers the freedom  and convenience to stay anonymous. Customers do not even have to provide their name to receive a quote (estimate). There is no application to feel out and no surveys to take. All of the other necessary information is gather by simply inputting your zip code. There are helpful tools strategically placed to assist customers, and the web site design is contemporary but not too flashy. According to Marketing Edge (2014), Based on their information, shoppers are presented with an array of estimates in a matrix that allows them to compare different features and levels of coverage that meet their unique needs. And it provides a price for each option. The tool demonstrates throughout the ease with which consumers can obtain the customized price and coverage information they want (para. 10). Professional Selling Effort In order to market the new automated system for making claims, Allstate needs to express to the customers exactly how beneficial it will be to them. The best approach would be to build the value to the customer. They would have to show the customer exactly how it would benefit them to manage their claims online rather than deal with a claims adjuster right from the get go. Several people will find it convenient to be able to fill out the accident forms right from their mobile device, like their smart phone or tablet, while others will not be so prone to using technology as they are not technologically advanced. We will show the customers not to be afraid of the new systems, and that they are a benefit, not a burden. Initial Budget The budget is a financial plan for Allstate that quantifies the resource allocation plan for the years to come. To start, Allstate would have to create a specific amount, generated from how many people are going to be monitoring the online claims, and how many hours those individuals are going to be putting in. A sum of $208,000 will needed for ten individuals needed for the new system, all set at 40 hours per week and being paid $10 per hour. Allstate will have to create a budget for the person or company putting together the mainframe for putting together the portal for online claims, and setting up the website. Allstate will have to keep in mind that it is going to be a process to put this together and a lot of storage is going to be needed for their clientele. Generally, websites and web design  are going to cost Allstate anywhere from $1,000 t $2,500. Allstate will create jobs for this new system, and they will have to advertise or promote within in order to fill those jobs, b ut this will be very minimal cost to Allstate. The company expects to have a gross profit in the first year of $250,000-$500,000 due to the amount of claims that are not going to need claims adjuster to visit sites to assess the damage personally. The targeted output rate is 1,000,000, and with the average of 86% of all applicants that start the claim online actually finish it, that leaves 860,000 people that use the online claims and pricing. Allstate does not expect any losses with the new market plan. Success Plan Measurement There are several ways to measure the success of Allstates marketing plan. For Allstate to accurately measure their success plan they must start with the end in mind (Dyke, 2014). One of the first things to do is ask why the project began and what the goals are. Companies cannot lose sight of why they started something. Once that drive is lost the campaign goes under and the company is next. Numbers do not lie, so if the marketing plan is working it will show in revenue. Dyke (2014), Measure success on your marketing program’s ability to meet the needs or desired outcomes of an objective. Remember your business planning here – start with setting your goals, list objectives that meet these goals and then identify tactics that will achieve your objectives. The best objectives are SMART (specific, measurable, achievable, realistic and tangible) (para. 13). To start tracking progress and success, Allstate must determine who their audience is. having a newsletter can be the turning point for a business. You can see which articles have the most readers and track statistics. Dyke 2014, Begin to gather intelligence around the reader’s interest in the topic, taking the newsletter from a passive strategy to an interactive strategy, and one that can be measured. At the bottom of each online article, give readers several options. They can comment or ask questions, request that a lawyer call them, request a white paper or a helpful form or  checklist you’ve developed, or they can register for topical events. Remember, your responsiveness to requests is critical in developing relationships (para. 20). Next, reducing that amount spent on proposals and pitches will help to increase rates in other areas. get to know clients rather than just what they think they want. Allstate must stay one step ahead of the competition to succeed. Many say the perception is reality, so it is imperative to know exactly what Allstates clients think about them. This can be done by implementing satisfaction surveys for the clients to ensure all their needs are met. All threats or problems acknowledged or revealed by the client must be handled swiftly. Allstate must market for the sake of revenue, not for the sake of marketing – and take the momentum of your success and apply throughout all your marketing initiatives (Media coverage: grabbing the bull horn). Ethical Issues Reference Dinesh Bakshi. (n.d.). Retrieved from http://www.dineshbakshi.com/igcse-business-studies/marketing/revision-notes/814-product-life-cycle Dyke, S.V. (2014). CBA Practice Link. Retrieved from http://www.cba.org/cba/practicelink/mt/measureefforts.aspx http://www allstate.com/claims/report- Insure Me. (1993-2014). Retrieved from http://www.insureme.com/insurance-agent/marketing-tips Market Force. (2005-2014). Retrieved from http://uk.marketforce.com/price-checking/ Marketing Edge. (2014). Retrieved from http://www.marketingedge.org/marketing-programs/collegiate-echo/challenge-history/dma-international-echo-showcase/winner-allstate Perreault, W. D., Cannon, J. P., McCarthy, E. J. (2009). Basic Marketing. A marketing Product Life Cycle | Stages and Limitations of Product Life Cycle (PLC) . (2014, Summer). Textile Learner, (1), 1. Retrieved from http://textilelearner.blogspot.com/2013/12/product-life-cycle-stages-and.html Strategy Planning Approach. (17th ed.). New York, NY: McGraw-Hill Company